This was a small project I created after I graduated from University, I started looking into various areas of graphic design and wanted to experiment with what I could create for a film production. Out of curiosity, I wondered how the "Weasleys' Wizard Wheezes" from the Harry Potter series would look with a contemporary re-brand. I took inspiration from an old piece of calligraphy and incorporated the novel's "Elder Wand" within the 'W'; the purple and orange are the signature colours from the Weasley brand – from the films– which instills the fun and quirky feel of the brother's emporium.