This project was presented to me during my 2nd year of University by OneSpaceMedia, based in Cambridge, they created a hypothetical 'company' specifically to assign to students. The brief explained that 'Desturi Safari' was a business that organises custom holidays to Africa for a clients dream getaway. It was our task to brand the 'company'; the following work below are a selection of my final outcomes for the semester.
My objectives were to make the brand appear bespoke whilst also achieving a cohesive look. Even though the logo seems simplistic with having the initials combined, there are more elements than meet the eye with my design. I sculpted the 's' to imitate a path symbolising the 'safari' but also arranging it so the negative space takes shape of an elephant.