This was a project generated by "BriefBox" to design branding for a smart, eco home heating company called "Den". The aim of the company is so that customers can access their heating system anywhere in the world via an app; also when moving to a different room, the heating will move with the customer, thus saving energy and money from heating the entire home. 
Taking inspiration from the eco-friendly nature of the company, I made the 'e' resemble a leaf as well as a flame to harmonise the two main features of the business. Also I kept the letters in lower case to create the light-hearted feel of the company as well going with a light green for the colour scheme.